When it comes to building a business in 2019, things are way different than even just ten years ago. Things had to be all professional for people to take you seriously and now, that’s just not the case. Today I want to share with you why I think you should be personal online and share more than just what you offer.
With online marketing and all the access that the internet brings, times have certainly changes. Anyone can start a business and we see many businesses that are similar to each other, but what makes you buy from one over the other. For me (and I’m guessing you too) it is the know/like/trust factor. When I feel like I know the person, I am more likely to support their business. I feel safe in knowing I am going to get a great quality product or service. I also can relate to a mom building her dream and would rather support her small shop than some big corporate store.
Attract and Repel
If you are in business, you have probably heard of the power of attracting and repelling. I believe one of the worst things you can do when starting a business is trying to sell to “anyone that will buy”. When you know your ideal client and get very specific on who she or he is, you can clearly talk to them and share things they will enjoy. This builds trust. It will also repel the clients that don’t mesh with your brand or style. I learned very quickly that I LOVED photographing more natural, documentary style photos. I started shooting and sharing only unposed photos where typically the clients are not looking at the camera. This repelled clients that only want posed family photos where everyone is looking at the camera. Sure I am potentially losing clients and money BUT this attracts my exact dream clients! This is the work that lights me up and my clients absolutely love and adore their photos! You see where I am going here?
Okay, this is a big thing! Have you ever heard stories of people meeting celebrities and they are nothing like what they expected. Being personal online gets people to know and understand you before they ever get the chance to meet you. This means you need to be authentic and share true things. Don’t put on a pretty face and pretend you have it all together or type like you talk so sophisticated when in real life you cuss like a sailor. How awful would that be as a client? Let them know the type of person you are long before they hire you! This will lead to FAR less unhappy clients!
Building your dream business is so much more than just selling a product, it’s about connecting with your customers and making their life better. I hope this encourages you to build relationships within your business and build an empire you are proud of.
If you have big dreams of starting a service business but haven’t taken the leap, grab my guide Top 3 Tips for Your Service Based Business.